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How we Determine Territories
Determining the boundaries of a home service and home improvement franchise territory is a unique process.​ We award territories that have clearly defined boundary lines using Metropolitan Statistical Areas (MSAs), which are defined by the US Census Bureau. An MSA is a region that includes a city and surrounding communities linked by social and economic factors.
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There are 389 MSAs in the United States based on these factors:
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population
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size
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rankings
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We segment MSA's into four groups:
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Mega-Markets - Top 20
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Primary Markets - 21-70
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Secondary Markets - 71-150
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Tertiary Markets - 151+
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The franchise fee for each MSA segment is as follows:
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Mega - $200,000
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Primary - $70,000
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Secondary - $50,000
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Tertiary - $35,000
Own the Right Business
Our Market
AVAILABLE
LIMITED
HIGH INTEREST
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